In the world of real estate, high-quality photos are often emphasized as the key to attracting potential buyers. However, a well-written description can also work wonders. According to a study conducted by Zillow.com, including certain adjectives in your listing could be the difference between an average sale and the best sale of the year!
Aside from a great written description, another way to make your listings stand out is by using twilight photos. These have been proven to increase a listing’s visibility by over three times.
To make your real estate listings more appealing, here are 15 adjectives that can make a difference in the final sale price.
Luxurious
Even if your home is on the lower end of the pricing spectrum, including the word “luxurious” in the listing can signal to potential buyers that it is high-end and worth a higher price. On average, homes described as “luxurious” sold for 8.2% more than expected.
Captivating
Using “captivating” as a descriptor word for top-tier priced homes can help them stand out from other choices. This unique adjective presents the idea that the home will hold the buyer’s attention and can increase the final sale price by 6.5%.
Impeccable
Using the word “impeccable” to describe the quality of a lower-tier listing can increase its appeal and make it seem more desirable. Homes listed as “impeccable” sold for 5.9% more than expected.
Stainless
For lower-priced homes, the mention of “stainless” usually refers to the kitchen appliances being “stainless steel.” This is a huge selling point that can increase the final sale price by 5%.
Basketball
Including the word “basketball” in the listing of a lower-priced home can be a huge selling point. Homes containing this keyword sold for 4.5% more than expected.
Landscaped
A beautiful yard can be just as desirable as a great interior. Using the word “landscaped” in the listing of a lower-priced home can increase its final sale price by 4.2%.
Granite
Granite surfaces are highly desirable to buyers. Including the word “granite” in your listing can increase the final sale price by 1 to 4% across all price tiers.
Pergola
If your listing includes a unique feature, such as a pergola, highlighting it can attract more viewers. Mid-priced listings containing the word “pergola” sold for 4% more on average.
Remodel
If the home was recently remodeled, let the buyer know! Using the word “remodel” in the listing can make the home seem newer and more attractive. Listings with “remodel” sold for 1.7-2.9% across all price tiers.
Beautiful
Using the word “beautiful” in your listing is a reliable way to make your home more appealing. Lower-priced homes described as “beautiful” sold for 2.3% more than expected.
Gentle
Describing the surrounding landscape as having “gentle rolling hills” can make your high-priced listing more attractive. On average, listings containing the word “gentle” sold for 2.3% more than expected.
Spotless
Cleanliness is important, even for lower-priced homes. Listings containing the word “spotless” sold for 2% more on average.
Tile
If your home has any noteworthy tiled features, such as a newly tiled backsplash or updated bathroom tile, make sure to include “tile” in the listing. Low-tier homes with this descriptor sold for 2%.
