Los Angeles has the most stunning landscapes, luxurious homes, and diverse neighborhoods. It is a dream destination to be a realtor. Because of all the glitz and glamor associated with LA and its stunning properties, it is among the world’s most competitive real estate markets. How do you stand out in this competitive market? What are the innovative marketing strategies you can employ to beat the odds? Drone photography has emerged as one of the best marketing tools for realtors in the last few years. With drone photography in Los Angeles, you can offer breathtaking aerial views of the property and add x-factor to your marketing campaign.
How Drone Photography in Los Angeles Drives Success?
Property listings have evolved over the years. Text ads in newspapers gave way to digital listings accompanied by images of the property with the advent of the Internet. The trend has now shifted to professional real estate photography that comes with all the staging and lighting needed to highlight the USPs of the property. However, these images still don’t convey the entire picture. Drone photography bridges this game and takes listings to the next level. Here are some reasons you can’t give, a miss for your next listing.
Add Aerial Perspective to Your Listings
What would you do if you were searching for an address? Did you say Google Maps? That’s the natural thing most prospective buyers do after they read the property details and see the images. further offers a potential customer the ultimate aerial perspective. Unlike grainy satellite images, drone shots offer a crystal clear bird’s eye view of a property, including stunning landscapes and all the finer details.
Highlight Neighborhood Amenities
People don’t just buy properties; they look for a complete lifestyle that includes all the amenities that suit their needs and tastes. Stunning drone photography in Los Angeles showcases nearby amenities such as schools, shopping centers, parks, and transportation hubs. These images allow the buyers to make an informed decision in the comfort of their homes and offices.
Give An Immersive Experience
LA properties attract the attention of customers from every part of the world. Not every one of them can take a physical tour of the property. With drone shots, you can create virtual tours that give prospective buyers a complete sense of the property’s layout and surroundings without visiting it. It helps you make faster decisions and generate more inquiries for your listings.
Emphasize USPs of Luxury Property Market
Los Angeles is one of the biggest luxury property markets in the world. Buyers in this segment don’t mind paying the right price if they can find the right property that offers them all the luxury they want. With professional drone photography in Los Angeles, you can capture these luxurious estates in all their glory, from sprawling gardens and infinity pools to panoramic city views. On-ground images cannot offer this perspective to the buyers.
Accelerate Commercial Real Estate Sales
Selling commercial real estate is never easy. The deals can take months to materialize. Showing value in the location and access to key amenities such as roads and other infrastructure can be the main difference between a successful transaction and sitting over a property for months. You can demonstrate key features like parking availability, foot traffic, and proximity to business districts such as Downtown LA or Century City with quality drone visuals. These visuals speed up decision-making for commercial clients and ensure faster closing time.
Market Unique Locations
Los Angeles isn’t short of unique locations. The diverse neighborhoods in LA include everything from beachfront homes to modern condos in Hollywood. These properties have their takers in the market who are willing to pay the premium for these unique locations. Suppose you have such unique locations in your portfolio. In that case, drone footage can emphasize the USPs, such as the serenity of a beachfront location or the buzz of an urban setting amid Hollywood.
How To Use Drone Photography in Your Marketing Campaign?
You are interested in integrating drone photography in Los Angeles. Aren’t you? To achieve the whole gamut of possibilities with drone photography, you need to approach your campaign with precision. Here are some tips to help you use drone images and videos to list your properties smartly across different platforms.
- Work With Licensed Professionals – The FAA has laid stringent regulations for drone operators. Hence, you must work with a team that has proper certifications, as it ensures compliance with laws.
- Choose Real Estate Experts – Drones have different applications, and you can’t choose just any drone photography company. Choose one specializing in real estate drone photography and look at their portfolio.
- Leverage Best Lighting Conditions – Drone shots depend a lot on natural light to capture the true essence of any property. Prefer the golden hour—shortly after sunrise or before sunset, as this adds to the property’s appeal.
- Add A Video Tour – Selling a property is all about telling a story of the property that triggers a strong buying desire in the prospective customer’s mind. Ensure the shots have smooth transitions that capture the USP of the property with long shots and closeups.
Drone photography has revolutionized real estate marketing in Los Angeles by offering unique perspectives that attract buyers. The top real estate agents in Los Angeles have leveraged drone photography in the last few years, and this trend will only continue in the years to come. Stunning drone imagery is helping close deals faster and at higher prices. You must become part of this trend to stay competitive in the market.
At Ilumin Re, we are proud to be one of the leading agencies offering drone high-quality photography in Los Angeles. We are at the forefront of the latest drone technology and using its true potential to help realtors achieve faster sales and the best deals. We offer the perfect real estate marketing tools and drone photography, including photography, videography, 3D floor plans, and mapping. Come onboard and see the difference we can make.